PORTFOLIO
Marketing is broad. Work is collaborative. Below is a small selection of work I have owned, end-to-end.
THE O2 LAUNCH
A story that needed to be captured.
It wasn't about social media
It wasn't about 'content', likes or engagement.
This was about capturing a moment in time. An emotion. A community and story which was born out of North Greenwich in 1999, a failed experiment. Then eight years later, in 2007, transformed not just a city but the global live music experience.
Check out the film below.
THE OPENING
STANCE SOCKS
Fusing art with science. Stance is a disruptive global sports and lifestyle business that blends creativity, distinctive design, and technical products. As the first employee in the EMEA region, I led the omnichannel brand growth strategy.
STRAY FROM THE CROWD
Stance is unique. It spans communicities, cultural diversity. The role demonstrated a deep understanding of youth culture and the landscape and interception around fashion and sport. I developed my experience around building strategic partnerships that make sense both from a commercial and a brand equity standpoint.
Make it
stand out.
From community projects to product endorsement. All brought together with creativity and a fully integrated, commercial approach. From a celebration of wildlife rangers in Zambia, to a partnership with FC Barcelona. Tied to together across channels to bring salience to brand.
Ranger Lab X Stance
FC Barcelona X Stance